From "clean" to "clinical. the wellness shift that companies should not miss
The wellness industry is in a state of flux. Where the focus used to be on "clean" and natural ingredients, attention is now shifting more and more to clinically proven solutions. This trend is not only visible among consumers, but also has major implications for companies looking to improve wellness and vitality in the workplace. How do you respond to this as an HR professional or board member? In this blog, we discuss the most important insights and provide practical tips for successfully utilizing the wellness shift.
From 'clean' to clinically proven results
Consumers are becoming more discerning about the products and services they use. Where previously the emphasis was on "clean" - natural ingredients and free of chemicals - we are now seeing a shift to clinically proven effectiveness. Research by McKinsey shows that about 50% of consumers in the United Kingdom and the United States consider clinical outcomes to be the most important factor in their purchasing decisions. By comparison, only 20% cite "clean" ingredients as the deciding factor.
This trend also translates to the workplace. Employees want to know that the wellness programs in which they participate are actually having an effect. Companies can capitalize on this by choosing evidence-based solutions that are scientifically based.
What does this mean for your organization?
Focus on data and results
- Make sure your wellness programs produce measurable results.
Confidence through evidence
- Evidence-based approaches give employees confidence that they actually work.
Work happiness workshops
- Investing in effective wellness solutions positions your company as progressive and caring.
The power of medical recommendations
Another important trend is the rise of medical recommendations in wellness. Whereas consumers used to rely primarily on influencers and experts by experience, the opinions of doctors and specialists are now increasingly sought. This includes topics such as sleep, stress and nutrition - topics that directly impact employee productivity and vitality.
Recharge360 addresses this by offering wellness solutions based on scientific research. The Vitascan, one of the core products of Recharge360, for example, provides insight into the mental, physical and social vitality of employees. This enables data-based targeted interventions that make a real difference.
Why are medical recommendations important?
Reliability
- Employees are more likely to follow advice if it comes from a medical source.
Impact
- Physicians and specialists offer insights that directly contribute to better health and performance.
Trust
- Integrating medical recommendations into wellness programs shows employers that they are investing in proven solutions.
3 Practical tips for HR and boards of directors
As an HR professional or board member, how can you capitalize on the shift from "clean" to clinical? Here are three practical tips to get started right away:
Opt for evidence-based wellness programs
- Avoid generic solutions and go for programs that are scientifically based. For example, Recharge360 offers an integrated approach where effectiveness is measured continuously.
Ensure measurable results
- Measure the impact of your vitality programs with tools like the Vitascan. This not only provides insight into the health of your employees, but also the return on your wellness investments. See what it has done to others here.
Involve medical experts in your policy
- Work with specialists to provide targeted mental and physical health interventions. This can range from workshops to personal coaching.
From vision to action
Recharge360 makes the shift from "clean" to clinical simple and effective. With tools such as the Vitascan and monthly challenges, the platform allows organizations to make well-being tangible and measurable. By focusing on evidence-based solutions, companies can not only improve employee well-being, but also increase performance and engagement.
The future of wellness is all about data, results and trust. Companies that capitalize on this today will have a head start tomorrow.
You know that work happiness is important.
Now is the time to take action. Strengthen your teams welfare today. Schedule a free demo with Recharge360 right away.